Island Getaway Rum

Island inspired. Texas made.

Brand Identity, Graphic Design, Logo Design, Social Media

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Overview

Island Getaway Rum is the home of award-winning Texas rums whose flavors embody the feeling of laying on a white sandy beach, embracing the sunrises and sunsets of any island… pick one!

Island inspired. Texas made.

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Task

We were tasked to rebrand Island Getaway Rum from the bottom up! The new visual brand is friendly, colorful, and fully embraces paradise on Earth. Each flavor was inspired by the range of island sunsets, some dark and mysterious and others bright and full of life. The design utilizes gold accents to echo the warmth of the sun and to make them stand out on the shelf. 


Task

We were tasked to rebrand Island Getaway Rum from the bottom up! The new visual brand is friendly, colorful, and fully embraces paradise on Earth. Each flavor was inspired by the range of island sunsets, some dark and mysterious and others bright and full of life. The design utilizes gold accents to echo the warmth of the sun and to make them stand out on the shelf. 

 

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“OMG!”

Stephanie Houston, President and Co-Founder

“Hibiscus-based liqueur. Sorel, is the every-season spirit you’ve been waiting for.”

Martha Stewart

“OMG”

Stephanie Houston, President 
and Co-Founder

crown heights co

Brand identity and visual design with a purpose.

Brand identity and visual design
with a purpose.
 

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