New England Sweetwater Farm & Distillery

Full-flavored, handcrafted spirits.

Brand Identity, Graphic Design

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Overview

New England Sweetwater Farm & Distillery (NESW) is a family owned and operated business founded in 2015.

Having over 15 products, Clark and Chesterfield Premium Whiskey, is the first that we were tasked to redesign. We captured the masculine and upscale feel of traditional whiskey labels to best represent the product. 

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TASK

CrownHeights was commissioned to rebrand the entire suite of offerings produced by New England Sweetwater Farm and Distillery (NESW), starting with it's flagship whiskey Clark & Chesterfield. Clark & Chesterfield is a hand-crafted whiskey produced by NESW, a black-owned distillery in Winchester, New Hampshire. It's made from 51% raw yellow corn, over 30% rye, and malted barley. 

We developed a unique label for all 5 flavors of the Clark & Chesterfield brand that captures the authenticity and rich vintage history of whiskey in America.


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BEFORE

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AFTER

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“The labels look great! Can't wait to see these on our bottles”

Karl Lawrence, NESW Head Distiller

“The labels look great! Can't wait to see these on our bottles”

Karl Lawrence, NESW Head Distiller

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crown heights co

Brand identity and visual design with a purpose.

Brand identity and visual design
with a purpose.
 

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